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Texas Health Resources has united its longstanding community hospitals — Presbyterian, Harris Methodist and Arlington Memorial — under a new brand strategy.
Effective Jan. 1, 2009 the Texas Health hospitals have become Texas Health Presbyterian, Texas Health Harris Methodist and Texas Health Arlington Memorial.
Key points:
- For more than 10 years, Presbyterian, Arlington Memorial and Harris Methodist hospitals have been part of the same family — Texas Health Resources — that is now uniting under one name.
- Texas Health Resources is still nonprofit and has not been sold.
- The hospital names have been changed to show that each is part of a single health care system serving all of North Texas.
Delivering a Culture of Caring
Texas Health Resources, a faith-based health care system, combines clinical expertise, advanced technology, and compassionate, individualized care to deliver the best possible outcomes for the patients we serve. We are proud to be a team working together as one in a culture of caring.
We live our faith-based values: respect, integrity, compassion and excellence. We exemplify leadership in reaching out to our communities to improve the lives of those we serve. We advance care through the use of new technologies and research. And we strive for excellence and national performance levels in everything we do. Texas Health Resources is a brand of trust. And everything we say and do must live up to that trust.
Who We Are
We are healing hands. Texas Health Resources is recognized as a leader in quality care. We measure results to improve performance, retain the best talent and inspire stakeholders to improve every day. With clinical expertise as our foundation, we deliver exceptional individualized care and collaboration that exceeds expectations.
We are caring hearts. Texas Health Resources focuses on what patients and families value. We keep them informed, providing peace of mind and respect. We coordinate patient care at every point to make patients' experiences as safe, seamless, comfortable and efficient as possible. Our compassion allows us to understand and respond to individual patient needs and circumstances, to hear them in meaningful ways respectful of human beings. We are woven into the fabric of our patients' lives and the health of the communities we serve.
The New Brand Logo
Great brands are not accidental; they are well managed. Texas Health Resources is committed to being a well-managed brand. Generations of consumers have had a brand experience that, ideally, makes them loyal to their hospitals. We want them to be loyal to our facilities. The consistent quality of that experience strengthens the brand and validates feelings about it.
The new Texas Health Resources mark, or brand logo, represents a tapestry that signifies the best of what we are and aspire to be. We are a tapestry of different roles, skills, diversity and experiences. Our logo reflects this through its continual, looping path that suggests interconnectedness, teamwork, eternity, as well as the many opportunities physicians, employees and volunteers have to serve with Texas Health Resources. The overall mark has the feel of a protective shield, safeguarding the communities we serve.
New logotypes for each hospital are displayed below.
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