New Names Highlight Long-Standing Unity|
Click to listen to this taped broadcast.
I’m Doug Hawthorne, CEO of Texas Health Resources, with “The Business of Health Care Report.”
For more than 11 years, Arlington Memorial, Harris Methodist, and Presbyterian hospitals have all been part of the non-profit, faith-based Texas Health Resources system.
The health care industry and other businesses are very familiar with the Texas Health Resources brand – but consumers are not. Starting January 1, our hospitals will make the official transition to the names you’ve been hearing on this program recently that emphasize the Texas Health Resources brand.
This is much more than just a name change. It’s part of a larger effort to unify our communications to reflect the depth and breadth of our capabilities across North Texas.
As a symbol and celebration of the unified names, Texas Health launched a program in August called “Gift from the Heart” that is equipping 51 schools across North Texas with life-saving automated external defibrillators, or AEDs. This program is one example of the more than $450 million a year in charity care and community benefit that Texas Health hospitals provide across North Texas. That’s more than $1 million a day each day of the year.
Soon you’ll see the unified names begin to appear on the hospital campuses – on building signs, letters, brochures, name badges and even patient gowns.
Rest assured, the nonprofit hospitals you’ve known and trusted for decades will continue to be your partners in health care – Texas Health Presbyterian, Texas Health Harris Methodist and Texas Health Arlington Memorial – I’m Doug Hawthorne.