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'The Business of Health Care Report'

Social Media and Healthcare
07/18/2011

Click to hear the taped broadcast.

I’m Doug Hawthorne, CEO of Texas Health Resources, with “The Business of Health Care Report.”

A recent Ticker survey by National Research Corporation revealed that one in five Americans use social media as a source of healthcare information. Ninety-four percent of those surveyed said they had used Facebook to gather information for their healthcare, and 32 percent had used YouTube, according to the survey.

In addition, one in four survey respondents said social media was likely or very likely to impact future healthcare decisions.*

As consumers continue to push the envelope and take a more active role in their healthcare, social media can provide valuable resources for wellness, prevention and education. At Texas Health Resources, we embrace the relationship between social media and healthcare. In fact, a daily healthcare content analyzer called UbiCare consistently ranks our Texas Health Moms Facebook page in the top 20 most engaged healthcare Facebook pages in the country. UbiCare’s Engagement Quotient measures the impact of nearly 1,000 hospital Facebook pages weekly based on number of posts, likes, comments and fans.

Our hospitals are engaged on Facebook, Twitter, YouTube, and blogs. And we continue to support our social media outreach with the substantive healthcare content we provide at TexasHealth.org. We are happy to be part of the social media conversation and invite you to join in. Visit TexasHealth.org/SocialMedia to find our Facebook pages, YouTube Channel, Twitter handles and blogs.

For our faith-based family of hospitals — Texas Health Presbyterian, Texas Health Harris Methodist and Texas Health Arlington Memorial — I’m Doug Hawthorne.

*National Research Corporation Ticker

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