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Texas Health Resources Foundation Goes Digital to Honor Donors|
ARLINGTON, Texas — For years, donors who gave money to support Texas Health Resources services have been honored with their names on plaques or walls. Thanks to some cutting-edge technology, they’re now being honored in a whole new way.
In an effort to bring new light to its donors, the Texas Health Resources Foundation has unveiled interactive digital donor walls at Texas Health hospitals that showcase gifts made to the Foundation. The Foundation installed 14 interactive donor walls throughout Texas Health Resources hospitals, which feature an interactive touch screen display that allows visitors to explore stories about donors, patients, Foundation events and read about general Foundation information. In addition, there are multiple passive digital screens listing all of the levels of giving and the donor’s name.
Traditionally, donor walls hang in hallways and waiting areas in hospitals, displaying names of donors who have supported the hospital’s growth through the years. The interactive donor walls achieve the same goal, but offer the list of donor names in an interactive way with photos and scrolling messaging.
“We felt this was a cutting-edge form of recognition for our generous donors,” said Lisa Brown, manager of donor relations at the Foundation. “Additionally, these walls give us the ability to share information about the Foundation in a way not possible with static recognition.”
Those who have given money to support vital services at Texas Health hospitals are recognized in three societies, based on their gifts: Farrington-Thompson Society recognizes and honors benefactors who have supported Texas Health hospitals through estate plan gifts or the creation of an endowment; Hawthorne Society recognizes those who have made cumulative gifts of $100,000 or more since the Texas Health foundations were established; and Circle of Caring Society recognizes benefactors who supported key strategic initiatives through outright gifts, event sponsorship or pledge payments in 2012.
The interactive donor walls are located in hospital common areas, including waiting areas and major hallways. Visitors who interact with the walls have the option of reading about Foundation news and events or clicking on Bio buttons to read more about lead donors. If a visitor is also a donor, they can use the alphabetical search feature to find their name on the walls.
“The walls provide a way to recognize our generous giving society level donors,” Brown said. “We have received very positive feedback. Guests to the hospital are often found interacting with the touch screen monitors — just as we had hoped.”
About Texas Health Resources Foundation
About Texas Health Resources