Feeding on Demand

When you’re breastfeeding, you’ll be feeding your baby on demand. This means that you'll give your baby breast milk whenever she seems hungry, rather than feeding on a predetermined schedule. A large-scale study shows that this is the healthiest way to feed your baby. It will also help with breast milk production overall.

While feeding on demand (also called responsive feeding) is crucial when your baby is a newborn—feeding at least 8 to 12 times in a 24-hour period—you should also continue to feed on demand as your baby grows. Growth spurts, sick days or developmental leaps can all cause your little one to want to feed more often. Remember, breastfeeding isn’t just about nutrition—it’s also about comfort, closeness and attachment.

This message is not intended to provide individual medical advice. Always seek the advice of a physician or qualified healthcare provider for any questions you have about your health or medical condition, your breastfeeding issues and your infant's health. Never disregard, avoid or delay contacting a doctor or other qualified professional because of something you have read in our emails, webpages or other electronic communications.

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