Advertising and Children's Diets

Despite parents’ and caregivers’ best intentions to model good eating habits, research shows that young children are much more likely to learn eating preferences and habits from their peers.

One study showed that when children who did not like broccoli were exposed to children who did eat and enjoy this vegetable, the non-eaters began to taste the vegetable and ultimately eat it themselves.

TV advertising during children’s programming is designed to tempt child viewers. And it works—kids want to eat the food products they see on TV. Even if your child doesn’t see an ad himself, he may be influenced by other children who have seen it.

Disclaimer: This page is not intended to provide medical advice about your child. Always seek the advice of a physician, qualified healthcare provider or child-development specialist with any questions you have about your child's health, medical condition or development. Never disregard, avoid or delay contacting a doctor or other qualified professional because of something you read here.

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